Consultant questions valuation of charity brands

first_img Howard Lake | 31 January 2007 | News Advertising and marketing consultant Andrew Papworth has cast doubt on the recent publication of ‘The UK’s Most Valuable Brands 2006’ by consultancy Intangible Business. Writing in the latest edition of his occasional free newsletter ‘Harvest’, he argues that the same methodology for evaluating high street brands can not be applied to the diverse organisations that make up the charity sector.Intangible Business evaluated and ranked 100 UK charities and claimed that Cancer Research UK had the most valuable charity brand worth £209.2 million, a rise of 3% on the previous year, ahead of the National Trust and Oxfam.Papworth argues that the same methodology can not be used to evaluate organisations as disparate as the Wellcome Trust, the Arts Council, the British Council, the British Library and the Church Commissioners on the one hand, and Oxfam, the RSPCA, the RNLI and Barnardo’s on the other. Advertisement  25 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving Consultant questions valuation of charity brandscenter_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis He also questions whether the concept of brand equity has much validity in the voluntary sector. “It smacks rather of figuring for the sake of figuring”, he argues, “without much appreciation of where brands fit in the charity world.”He believes that branding is much less central to charity marketing. “Very, very few charities have anything like the brand clout that major FMCG brands have,” he said. Perhaps Oxfam and Greenpeace are at that level but not many others.This is due to a focus in charities on investing in direct response campaigns and not brand-building advertising. In addition, he argues convincingly that “people approach giving to charities in a different way from the way to buying baked beans.”He reasons that “if Heinz beans are not available they are likely to choose an alternative to baked beans NOT an alternative brand OF baked beans. In contrast they are much more likely to want to help a cause, say children, than a particular charity and will do so through whichever brand happens to hit them with a persuasive message at the right time.”Andrew Papworth mails his ‘Harvest’ newsletter at no charge on request to charity marketers. For many years he ran the Charity Monitor on behalf of the RNLI and syndicated its findings to several other major charities.last_img read more

‘When the law and conscience intersected’

first_img Sally Yates, former deputy attorney general, delivered the keynote address for Harvard Law School’s 2017 Class Day ceremony on May 24. Courtesy of Harvard Law School“I believed then and I believe now that resigning would have protected my personal integrity, but it would not have protected the integrity of the Department of Justice,” said Yates, who spent 27 years with the department.The Department of Justice “isn’t just another law firm and this wasn’t just any legal issue,” Yates said. “It was about the core founding principle of religious freedom. And I couldn’t in good conscience send DOJ lawyers into court to advance an argument that the travel ban was unrelated to religion when the evidence of intent reflected that that was not the case.“Over the course of your life and your career, you too will face weighty decisions where the law and conscience intertwine,” Yates told students. “And while it may not play out in such a public way, the conflict that you’ll feel will be no less real, and the consequences of your decision also significant.”Such decisions often have to be made quickly, but they are based on years of experience and reflection, Yates said.Yates was in the spotlight again this month when she told a Senate committee that as acting attorney general, she had warned White House officials that then-national security adviser Michael Flynn had lied to them about the nature of his conversations with Russian Ambassador Sergey Kislyak.On Wednesday, Yates did not mention that testimony or the overall investigation into alleged Russian interference in the 2016 presidential election. But in discussing causes that she believes are worth fighting for, she cited “the rule of law, and the principle that our law enforcement and intelligence agencies must be free to do their work free of political interference or intimidation.”With the Law School celebrating its bicentennial, Yates also reflected on its significant contributions over time.“From both ends of the political spectrum … presidents, Supreme Court justices, foreign leaders, activists, CEOs, journalists, and 11 attorneys general have graduated from Harvard Law School,” she said. Other graduates “are known only to the people whose lives they have changed forever. And now all of you are following in their footsteps.”Harvard Law School Dean Martha Minow (left) and others applaud Yates following her keynote to the Law School on Class Day. Stephanie Mitchell/Harvard Staff PhotographerYates said that as lawyers, the graduates “not only have the unique opportunity and ability but also the attendant responsibility to foster justice in this world, to reveal truth, to stand up for the voiceless.”“You have to decide what you believe is worth fighting for,” Yates said. She said her own list of causes includes promoting criminal justice reform, respecting law enforcement officers, holding accountable corporate executives “who lie, cheat, and steal,” and defending same-sex marriage, and she urged the students to come up with their own lists.Yates told students that, “We are all better than our worst moments, but sometimes we’re not quite as good as we think we are, either. As bright, talented, and driven as all of you are right now, you need to give yourself the space to develop into great lawyers.”She also advised that “the safest course is not always the best course.”“Being bold, taking a risk and owning it, isn’t easy to do, and the instinct for self-preservation may continually draw you to the safe, risk-free course,” she said. “But I urge you to resist that instinct. Not only is a life of hedging your bets unsatisfying, but it means you’re unlikely to make much of a difference.” <a href=”” rel=”nofollow” target=”_blank”> <img src=”” alt=”0″ title=”How To Choose The Correct Channel Type For Your Video Content ” /> </a> Sally Yates, the acting attorney general whom President Trump fired for refusing to enforce his tightened strictures on entering the country, said Wednesday that she acted out of a belief that defending the executive order would have meant falsely claiming it was not directed at Muslims.Speaking at Harvard Law School’s Class Day ceremony, Yates depicted the episode as an example of “an unexpected moment when the law and conscience intersected.” The partial travel ban, which was blocked by the courts, would have restricted travel from seven Muslim-dominated countries.Yates said she concluded that “defending the constitutionality of the travel ban would require the Department of Justice to argue that the executive order had nothing to do with religion, that it was not intended to disfavor Muslims … despite the numerous prior statements that had been made by the president and his surrogates regarding his intent to effectuate a Muslim ban.”“I believed that this would require us to advance a pretext, a defense not grounded in truth. So I directed the Department of Justice not to defend the ban,” Yates told graduating law students and family members at Holmes Field.Yates, who was deputy attorney general when she became acting attorney general in January, said she grappled for several days over whether to resign.Sally Yates addresses Harvard Law School on Class Day 2017last_img read more

Cal slugger Andrew Vaughn’s home run prowess is no fish story

first_imgBERKELEY — Pitchers are finding it more and more difficult to reel in Andrew Vaughn.The Cal first baseman is one of college baseball’s preeminent sluggers and also an avid fisherman. He has fished ’em all: Hat Creek, Fall River, Lake Shasta, the Sacramento River. He’s good at it, too, as gifted with a rod and reel as he is with a bat in his hands.“You name it, I’ll fish it,” Vaughn said during a recent interview at Evans Diamond. “If I’m not playing baseball or going to class, I’m going …last_img

Thousands sign up for BMW new car-sharing service

first_img5 Ways IoT can Help to Reduce Automatic Vehicle… Related Posts IT Trends of the Future That Are Worth Paying A… Tags:#Autonomous car#BMW#car-sharing#driverless#ReachNow#Self-Driving David Currycenter_img For Self-Driving Systems, Infrastructure and In… Break the Mold with Real-World Logistics AI and… BMW has added 40,000 drivers to ReachNow, the company’s car-sharing service currently available in Seattle, Portland, Oregon, and Brooklyn.The platform is built for drivers in urban areas, where car prices and lack of parking space has made it difficult to own a car. The driver pays a small amount for each ride, and is able to choose from BMW’s electric cars, the BMW 3 Series, and the MINI Cooper range.See also: Baidu breaks up with auto partner, due to irreconcilable differencesBMW also offers a chauffeur service for customers that don’t want to deal with driving either, but this is a rather expensive option, when compared to Uber and Lyft prices.In the near future, BMW has said it will start to offer self-driving rides as part of the ReachNow program, which will be available to all 40,000 participants. We assume it will start self-driving rides in Seattle, where it already tests some autonomous vehicles.“The benefit to having ReachNow in your region, is that you are going to be the first people to try autonomous cars from BMW,” Banfield said at the Economic Development Council of Seattle & King County annual Economic Forecast Conference. “We are going to bring them here and we are going to be able to use them and test them.”Also coming to MunichFor Europeans interested, BMW will also bring the self-driving vehicles to Munich.BMW partnered with Intel and Mobileye last year, eager to build a self-driving alliance that could provide hardware, software, and services. Mobileye has since partnered with Delphi, the largest automotive parts supplier in the world, to build a self-driving car by 2019.The German car manufacturer is in a powerful spot in the self-driving race, with a bunch of big name collaborators and a large autonomous program. Its subsidiary, MINI, has also unveiled an autonomous vehicle concept that has facial recognition and personalization.last_img read more

A healing force

first_imgThe Sri Ramachandra Institute of Higher Education and Research (formerly Sri Ramachandra University) was established by the Sri Ramachandra Educational and Health Trust with a vision to facilitate the development of professionals who excel in their fields. In a short period of time, it has become one of the most,The Sri Ramachandra Institute of Higher Education and Research (formerly Sri Ramachandra University) was established by the Sri Ramachandra Educational and Health Trust with a vision to facilitate the development of professionals who excel in their fields. In a short period of time, it has become one of the most comprehensive health sciences universities in India. Starting in 1985 as the Sri Ramachandra Medical College and Research Institute, with a medical college and a few paramedical courses, it was declared a deemed university by the government of India in 1994.Located in a lush 150-acre campus (it was ranked No. 5 in the HRD ministry’s ‘Swachh Campus’ Ranking 2018), the deemed university now has in its fold 12 constituent colleges offering around 130 undergraduate and postgraduate programmes in medicine, dentistry, nursing, physiotherapy, pharmacy, biomedical sciences, allied health sciences, sports and exercise sciences, public health and clinical research. Over 6,500 students receive teaching and training under 900-plus faculty members.The quest for excellence in medical education, healthcare and resea­rch has earned the university many notable awards. Consistent ‘A’ grade awards in NAAC accreditations, together with academic excellence achieved over the years, has led the University Grants Commission (UGC) to declare it a Grade-I university. Very few universities in India have been conferred this distinction.In the NIRF (National Institut­io­nal Ranking Framework) 2019 ranking, the deemed university ranked No. 33 while the medical college came in at No. 11 among its peers in India. The teaching hospital here has both JCI (Joint Commission International) and NABH (National Accreditation Board for Hospitals & Healthcare Providers) accreditation. Recognising its expertise, the Medical Council of India (MCI) has made Sri Ramachandra Medical College and Research Institute (SRMC&RI) a nodal centre in offering courses in advanced medical education technologies for faculty members. The WHO has designated SRMC&RI as a WHO Collaborating Centre for Research and Training in Occupational Health. The GLP (Good Laboratory Practice)-certified Centre for Toxicology and Developmental Research is the only such lab attached to an educational institution in India. The hospital’s central lab has international accreditationsThe university’s faculty is its greatest strength. Drawn from diverse training backgrounds from all over the country and abroad, many of them are renowned surgeons and physicians in their fields. Harvard Medical International (HMI), with which SRMC&RI had an institutional alliance, has stated that “Sri Ramachandra is the model of a learning institution in both its medical school and hospital”. Indeed, faculty members were invited by the MCI to develop competency-based curricula for both MBBS and MD/ MS programmes, which will come into operation from the current academic year. Faculty members include recipients of Padmashri and Dr B.C. Roy awards, besides international qualifications and recognitions. The institute currently has 933 faculty staff, of which 35 are foreigners, including a Nobel laureate.SRMC&RI also offers super-specialty DM/ MCh programmes, including in Hepatology, Clinical Immunology and Rheumatology, Hand Surgery, Medical and Surgical Oncology and Cardiac Anaesthesia, one of the few medical colleges in India to offer these programmes at present.The Sri Ramachandra Institute of Higher Education and Research (SRIHER) has pioneered the introduction of a bachelor’s programme in Allied Health Sciences and was also the first to introduce a structured four-year BSc programme in emergency and trauma Care in India. An array of paramedical and allied health sciences programmes, both at the UG and PG level, are on offer, including audiology and speech language therapy, biomedical sciences, biotechnology, bioinformatics, environmental science, occupational therapy.Sri Ramachandra also has dedicated resources and an enabling ecosystem for research purposes, which has resulted in the university producing 6,682 research publications in indexed journals. SRIHER has also undertaken social impact and innovation initiatives on a continuous basis. An example is the joint funding opportunity given by NIH (National Institutes of Health) and ICMR (Indian Council of Medical Research) to establish a collaborative research partnership between two US institutes and three Indian ones to evaluate genetic determinants of Type 2 Diabetes among endogamous ethnic groups using pedigree-based data sets from North and South Indian states. Another notable population-based research project funded by the Department of Science and Technology looks at the epidemiology of risk factors among rural, semi urban and urban population groups for diabetes and hypertension.SRIHER aims to be a leader in technology-enabled research. In its 33 years of existence, it has produced over 20,000 health professionals, 7,500 qualified doctors, 2,500 dentists, 2,000 nurses, 3,300 allied health science professionals and 1,700 pharmacists. Today, they work and serve all over the world.Dr P.V. Vijayaraghavan is Vice-chancellor, SRIHERlast_img read more

DFDS Completes Purchase of Ferry Pair

first_imgzoom Northern Europe’s shipping and logistics company DFDS has completed the purchase of two Channel Ferries from Eurotunnel.In June 2015, DFDS and Eurotunnel entered into long-term bareboat charter agreements for the ships.The vessels in question are the 2001-built Seafrance Rodin and the 2005-built Berlioz, renamed Côte des Dunes and Côte des Flandres, respectively.The duo also inked in 2015 a put option agreement which provided Eurotunnel with the right to require from DFDS to buy the ferries.The exercise of the put option has now been completed, according to DFDS.Previously owned by MyFerryLink, the two ferries were sold to Eurotunnel in 2012.Earlier this month, DFDS ordered two RoRo newbuildings from Jinling Shipyard in China. The vessels are slated for delivery in early 2020 and planned to be deployed in DFDS’ route network on the North Sea.“DFDS’ investment outlook for 2017 continues to be around DKK 1.8bn following the adjustment made in connection with the ordering of two freight ships on June 16 2017,” the company said.last_img read more

Officer Gets Paid Leave For Racial Slur Against Red

Paid leave is all an officer found to have used a racial slur against Boston Red Sox’ Carl Crawford received as punishment — for now, at least.Officer John Perrault was suspended pending a disciplinary hearing scheduled for next week at which he could face more severe punishment, and even could be fired, Leominster mayor Dean Mazzarella and police chief Robert Healey said.Perreault engaged in conduct unbecoming an officer, according to the chief and mayor.The officer, who is white, was placed on desk duty after the July 5 incident. He was described as a veteran officer with no prior disciplinary problems.Perrault was off duty and attending a minor league game in Manchester, N.H.Witnesses said a heckling fan called Crawford, who is black, a “monday” before a game between the New Hampshire Fisher Cats and Portland Sea Dogs. Crawford said he interpreted the word as a racial slur.“It surprised me he was a police officer,” said Crawford, who admitted he is attempting to move on from the incident. “It’s disappointing in all that kind of stuff. I just want to put that stuff behind me and not worry about that stuff anymore.”The word can be used as a derogatory term for blacks, and is often associated with Mondays being one of the least-liked days of the week.Crawford was playing for the Double-A Sea Dogs while rehabilitating a wrist injury. Crawford alerted stadium officials to the remark, and team management apologized.“I don’t know how I really feel about it,” Crawford said. “It was disappointing that it had to happen. It’s just one of those things you’ve got to let go.”Leominster police reached out to Crawford as part of their investigation but did not talk to him, Mazzarella said. The mayor and chief also issued an apology to Crawford.“You would think we would have grown past that kind of stuff,” Crawford said. “Hopefully that’s the last time something like that happens. read more

Turning pirouettes strengthening ties

first_img‘Over the years, the texture and content of Korea-India bilateral relations have undergone a sea change.  From the routine government-to-government engagement, the relations have expanded to more dynamic people-to-people interaction. In fact, people-to-people contact has now emerged as the centerpiece of bilateral cooperation, guiding the future contours of our bilateral relations. The visiting Korean troupes are sure to win the hearts of the Indian people by their superb performances, thus bringing our two peoples even closer,’ says Joon-gyu Lee, Ambassador of the Republic of Korea. Also Read – ‘Playing Jojo was emotionally exhausting’An original work based on a traditional Korean tale called Princess Nakrang and Prince Hodong, the Korean artistes will perform, Prince Ho-Dong (Adajio), Don Quixote (Grand Pas de Deux), La Bayader (Golden boy, Drum dance) and the Giselle Act. Prince Ho-Doung is the story of myth and legend, the work depicts the struggle between the people of Han represented by Nakrang and the Goguryeo represented by Ho-doung.La Bayadere is the story of love and betrayal setting place in an Indian Temple. La Bayadere meaning ‘an Indian Dancer’ in French has its setting in the Golden Empire of India. The highlight of La Bayadere is the dance Nikiya, the heroine. Don Quixote is a ballet based on Cervantes’ famous work. The ballet focuses on the love story between Basilio, a farmer and Kitri, the daughter of the tavern owner. Also Read – Leslie doing new comedy special with NetflixGiselle Act is the story in the forest past midnight; an eerie air permeates the ground, a gravestone floating above a cross. Suddenly, a white shadow flickers and then disappears. These white shadows are the Wilis, souls of young women who were betrayed and abandoned by their men.‘Just as Indians raved about K-pop Singer, Psy’s Gangnam Style last year, so do many Koreans rave about Bollywood movies, an indication of the good relationship we share in our daily lives’, said Yoo Jinryong, Minister of Culture, Sports and Tourism, Republic of Korea.last_img read more