Spotify cuts free music allowance in half

first_imgEuropean music streaming service Spotify announced some not so great news today for its free Spotify Open users. Most likely in hopes of getting more paid subscriptions, the company is trying something new.Spotify is going to be offering 10 free listening hours a month, which is half of what it was previously offering. Also, if you really like a song, unless you’re a paid subscriber you’re only going to be able to listen to it five times. That’s really not enough to memorize every word of your new favorite song. Spotify says 10 hours a month is equal to about 200 songs, or 20 albums. The company said that most people use the service to find new music, and so the change won’t really affect most users, except those who use the free service a lot.AdChoices广告For free users that joined before November 2010, the new limit will start May 1. New free users, or anyone who started using the free service after November of last year, will be able to use the service in its current form for the first six months. After that, the limit will take effect.Spotify’s reasoning for the changes is a little unclear. We know that Spotify has 10 million users, and only 1 million of those are paid subscribers. So, maybe Spotify is trying to get the number of paid subscriptions up? Spotify said in a blog post that it’s imperative that the company continues to offer an on-demand free service, but that do so, it has to “put some limits in place going forward.”If you’re unsure about buying into a subscription, which costs £9.99 ($16) per month for the Premium service and £4.99 ($8) per month for the Unlimited service, you can test out the paid subscription. Spotify is extending its Spotify Premium free trial from 7 days to 30 days.The service is still only available in Europe, specifically the UK, France, Spain, Sweden, Norway, and the Netherlands. However, Spotify is due to be launching in the U.S. sometime soon. It has inked a deal with Sony Music, but we’re still waiting to hear about the other labels.Read more at Spotify, via PaidContentlast_img read more