Children’s Society’s new DM campaign focuses on anti-social behaviour

first_img Advertisement Part of the Children’s Society’s DM campaign Howard Lake | 4 February 2008 | News childrens_soc_flyer_f_200802.pdf130 KB childrens_soc_outer_200802.pdf466 KB childrens_soc_card_200802.pdf233.3 KB Children’s Society’s new DM campaign focuses on anti-social behaviour childrens_soc_envelope_200802.pdf44.2 KBcenter_img  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Children’s Society is starting a direct marketing campaign on 7 February to highlight their preventative work with children and young people, which aims to keep them away from anti-social behaviour and crime and restore the quality of their childhood.For the past year the charity has focused its direct response work on the its campaign to support young runaways.The new campaign focuses on the successful work of the Youth Inclusion Support Panel (YISP) in Solihull. The fundraising campaign aims to raise £130,000 in donations from supporters.The mail pack contains a letter from the YISP co-ordinator, Sally Thornborrow, providing an insight on what the project does and how it is able to give children back their childhood. Donors are invited to submit personal messages of support to projects workers on a message card titled ‘Keep Up the Good Work’.Maxine Reynolds, Head of Individual Giving at The Children’s Society, said: “Our objective is to primarily raise income but also test the response to fundraising in other areas of work. For the last year we have concentrated on highlighting our work with runaways but we need to highlight our other services. So finding out ways in which to do this will be another key objective.”www.childrenssociety.org.uk AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. childrens_soc_flyer_e_200802.pdf147.4 KBlast_img read more